Digital Advertising

Radio and digital advertising go together like shrimp and grits – the results are unbeatable.

Why? Radio casts a wide net, putting you top-of-mind with listeners across the Lowcountry while they’re riding in their cars, exercising or standing in line at a store. Digital advertising pinpoints your likeliest consumers at the exact right time with the right message on their mobile devices.

So, whether your audience is a loyal morning show listener or just scrolling on their phone, we can put your message front and center. It’s as simple as that.

Let us find the media mix that’s right for you. Give us a shout.

 

Digital Advertising Helps You Find the Right Customers Faster
The best marketing strategies use multiple channels. That’s why Charleston Radio Group does more than just sell radio. We offer a full range of media solutions that we tailor to your company’s unique needs. Hand-in-hand with on-air exposure, digital advertising reaches your next customers at the right place in the sales funnel – point of purchase, while they’re researching or while they’re on-site.

Here’s a snapshot of our digital offerings. Wondering which products are right for you? We’re happy to help.

 

PRODUCT GOOD FOR… HOW IT WORKS
Retargeting Hard-to-get customers. Repetition is key! I.D. the right people, then show them your ad multiple times. Following people after they leave your website, and showing your display, Native, or video ad, across all devices.
Keyword

Targeting

Finding customers directly searching for your product or products like it online. Showing your display, Native, or video ads on webpages that contain keywords related to your business, across all devices.
AI (Artificial

Intelligence)

Targeting

Learning about and building a profile on your ideal customers to target smarter over time. Showing your display, native or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
Behavioral Targeting Reaching customers who show job-seeking behavior (or other online behavior of your desired customers). Showing your display or video ads to specific consumers based on their previous on-line behavior, across all devices.
Native Ads Finding customers as they research products in/topics relevant to your industry. Native display ads go across all devices and match the look, feel and visual context of the website or app where they are seen.
Mobile

Conquesting

Finding the right kind of customer in the right geographic area at the right time. (Can also target people at events in real-time.) Using location, demographics, behaviors, to target people with display and video ads on their mobile devices. Can include Geo-Fencing, Geo-Retargeting, Geo-Retargeting Lookalike, Weather Triggers and OnSite Visit Tracking.
Facebook &

Instagram Targeting

Are you on Facebook? Target and inform customers without them ever leaving the platform. Targeting people across all devices on Facebook and

Instagram in their News Feed, on Facebook Audience

Network, Facebook Messenger, Facebook Instant Articles, Facebook Stories and Facebook Marketplace, with your display or video ads.

Household IP Targeting Got a good email list? Target people who’ve already shown interest in your company. Matching IP addresses to your list of names and street addresses and showing your display or video ad only to those people, across all devices.
Geo-Framing Targeting people who attended a specific event in the past, like a concert or trade show. Going back in time to previous events where we have captured people’s mobile Device I.D.s, mapping those to their homes and showing them ads now.
Video

Targeting

Use compelling video to showcase your company/product. (Streaming platform ads too!) Targeting people with a video ad using any of the above products (with the exception of Native) across all devices. Ask us about OTT!
SEO & Rep. Mgmt. Website need work? Improve your site’s visibility and user-friendliness with our custom assessment. Improving and promoting a website to increase the number of visitors the site receives from search engines.
Live Chat Chatting with customers in real-time while they’re on your site. Get more leads by engaging your prospects with a chat box and text-to-chat on your website.